The Birmingham Panthers are thrilled to announce their partnership with Gilbert as the official kit provider for their debut in the UK’s Netball Super League in 2025. This collaboration marks a significant milestone as the Panthers aim to elevate netball to new heights with a bold vision for elite performance, innovative fan experiences, and community engagement.
Gilbert, renowned for its global brand presence and high-quality products, aligns perfectly with the Panthers’ ambition to build an internationally recognized netball brand. Alison Akinrinlola, Interim Director of Netball at the Birmingham Panthers, expressed her enthusiasm: "Choosing Gilbert as our official kit partner was an easy decision for us. Their global brand presence and strong reputation for delivering high-quality products align perfectly with our vision to build an internationally recognised netball brand. Gilbert’s deep understanding of netball and the specific needs of elite players ensures we have the best resources to support our athletes and enable them to perform to their potential."
The partnership is further highlighted by Gilbert’s excitement towards the Panthers’ plans to engage a wider, younger, and more diverse audience. "Gilbert was particularly excited about our plans to engage a wider, younger, and more diverse audience and we look forward to a successful partnership that will elevate the profile of the Panthers around the world," Akinrinlola added.
In addition to providing top-tier performance gear, the partnership will feature a unique collaboration with Birmingham City University (BCU). Design students from BCU will have the exclusive opportunity to create the new kit for the Panthers' inaugural Super League season, fostering creativity and community involvement.
Richard Gray, Gilbert CEO Commercial, shared his excitement: “We are thrilled to announce we will be the new Kit Partner for Birmingham Panthers. Together, we are committed to creating a world-class performance range for athletes and staff within the Panthers environment. We look forward to embracing a fresh new approach with the Panthers, on and off the netball court, and can’t wait to work with them to create a unique range for the 2024/25 season.”
This partnership is set to enhance the Panthers' presence on the international stage and support the team's ambition to be a trailblazer in the world of netball. With Gilbert’s expertise and the Panthers' vision, fans can look forward to an exciting season ahead.
